Two major trends of GPS navigators

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????The just-concluded Yasen exhibition, namely the 2013 China International Auto Accessories Exhibition (CIAACE), is an effective platform to comprehensively display the auto accessories industry, and also attracts many auto accessories dealers to negotiate and purchase. In the automotive electronics museum, where many people are most interested, after observing and consulting with a number of GPS navigation manufacturers, the author summarizes the three major trends of the current GPS navigator.

????Trend 1: N-in-1 MFP

????Just like when various electronic manufacturers rushed to carve up the mp3 player market, the development of ordinary navigators has been very mature. Everyone does not engage in innovation, but squeezes their heads to grab a piece of cake. The result is that the price drops again and again, and the profit of the navigator is already very low, which has become the price of cabbage. The introduction of new traffic regulations in 2012 and the rise of driving recorders have made manufacturers who are struggling to find product differentiation and selling points to see the future development direction of GPS navigators.

????What are the functions of so many all-in-one machines? Usually, it is a free combination of various functions such as GPS navigator, fixed speed measurement, mobile speed measurement, driving recorder, rear view, CMMB digital TV, etc., or three-in-one, or four-in-one, full-featured, euphemistically called "Almighty King".

????To put it bluntly, this N-in-1 all-in-one machine is not an innovation, nor does it have any technical content, but more of a helpless move. It's quite new to see a manufacturer advertise this way, but when I visit the electronics store, I find that 70% of the manufacturers are doing this, and I feel a little disappointed. Because there is no technical threshold, this all-in-one machine is also easy to be imitated and copied, so it has become a mainstream trend of this exhibition.

????Trend 2: CMMB real-time road conditions and road condition navigation

????Real-time road conditions are also a popular trend in recent years. Not only navigators, but also many apps for real-time road conditions have been added to smartphones. At present, there are three main types of navigation products with real-time road conditions on the market. One is to transmit real-time road condition data through the mobile phone network, which consumes traffic; More advanced, that is, through CMMB transmission, the bandwidth is large, the supported cities are many, and there is no traffic fee.

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